Mum & Baby App selected for London Design Awards 2020

We are delighted that our partner, Imagineear, has been selected to be part of the London Design Awards 2020 in the Digital Health category for the Mum & Baby app. The app was originally developed by Chelsea and Westminster Hospital and CW+ with Imagineear and has evolved with new content led by North West London Local Maternity System to deliver on the ambitions of the NHS Better Births report involving mums, midwives and doctors, Royal Colleges and local authorities to provide women with a single source of trusted, clinically-evidenced information on pregnancy, birth and beyond.

The app has recently been amended to include up-to-the-minute, clinically-reliable advice for pregnant women and new mothers as soon as it is approved by Public Health England during the Coronavirus pandemic, and has been included in ORCHA’s Covid-19 Health App Library.

The Mum & Baby app is one of over 30 projects within our CW Innovation programme which officially launched in 2019. CW Innovation, led jointly by CW+ and Chelsea and Westminster Hospital NHS Foundation Trust identifies and delivers high-impact initiatives that aim to improve patient care and address some of the real-time challenges that healthcare organisations face today.

The Mum & Baby app is available on both iOS and Android devices, just visit your app store to download.