Safi joined CW+ as Director of Communications and Marketing in August 2022 and leads the communications and marketing function with the aim of spreading the incredible work the charity does to a wide – and growing – range of audiences and stakeholders.

Safi has a background in the performing and visual arts and spent many years producing and directing documentaries and corporate films, before moving into a communications role in a criminal and social justice charity. Prior to CW+, Safi was the Director of Communications and Marketing at the Royal Academy of Music for five years, where she helped to develop and implement the Academy’s bicentenary celebrations and a major fundraising campaign.