Sarah joined CW+ in September 2023 to lead the charity’s income generation. Working closely with Chris and our network of incredible supporters, Sarah is working to establish new channels of fundraising and engage new avenues of support primarily for the Thirty at Thirty campaign and its associated projects.

Sarah has been a senior fundraiser for 15 years, most recently as Director of Fundraising and Communications at St George’s Hospital Charity where she launched and led its first major fundraising campaign. Prior to that, Sarah led high value giving at London’s Air Ambulance where she helped establish a record-breaking Gala programme, a successful corporate fundraising function and a celebration of the charity’s 30th anniversary which included a new Royal patronage.