Our bespoke, digital artwork commission The Zoo is a 90-minute-long film which can be played on a seamless loop, featuring moving portraits of 42 different animals, ranging from domestic to wild.
The film was designed with creative filmmakers Accademia to provide a positive distraction to children waiting or being treated in the Children’s Emergency Department as Chelsea and Westminster Hospital, who can often be anxious, distressed or experiencing pain.
We partnered with London Aquarium, Colchester Zoo, Battersea Dogs and Cats home, Battersea Park Children’s Zoo, and Hounslow Urban Farm to film the diverse range of animals. The digital film is accompanied by a small booklet called The Zoo Passport, which gives information about some of the animals featured, such as their names, ages and fun facts about their species.
Since The Zoo has been installed, we have had excellent feedback from patients, families and staff. Due to its success, we have also installed The Zoo in the Paediatric Outpatients Department.
“The artwork and designs implemented over the recent months have enhanced the visual stimulation for both parents and children and the animal screens have acted as a good distraction tool during procedures. Overall I really like the artwork and it enhances the patient experience.”
Lead Nurse, Emma
The Zoo was selected to be part of The Creative Review Annual 2018, in the ‘digital experiential’ category. The Creative Review Annual is one of the most respected and trusted awards for the creative industry. Each year, entries are judged by an esteemed panel of industry experts, who choose the work they feel represents the best of the year across all aspects of Advertising, Design and Digital platforms.