CW+ launches Christmas appeal

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Linda's story: White woman wearing a blue shirt with a white motif, smiling at the camera. She is outside, and behind her is a trellis with greenery. She is Linda Alexander, the focus of the Christmas campaign 2025 and the final story in our Thirty Stories series
Linda talks about her positive experience of patient care at West Mid

CW+ has launched its Christmas appeal with a powerful patient story highlighting the impact of compassionate NHS care and the importance of creating more uplifting hospital environments. 

The appeal features Linda, a long-term patient at West Middlesex University Hospital who has faced cancer three times over the past decade and credits staff with saving her life. Linda’s story reflects the dedication, compassion and extraordinary care shown by NHS staff across both Chelsea and Westminster and West Middlesex hospitals. 

Linda’s experience of compassionate care

Linda, who has spent considerable time in hospital after being diagnosed with breast cancer twice as well as cancer of the uterus, describes the care she received: ‘Throughout my treatment and recovery, the staff were simply remarkable. They didn’t just do their jobs – they carried me, with warmth and humanity, through an incredibly difficult time. They saved my life. That’s the bottom line.’ 

Linda has shared her story in a short video to encourage support for CW+, which helps fund world-class facilities, drive innovation, and enhance patient and staff wellbeing across the Trust.  

Case study Linda with staff after completing her cancer treatment

How donations support patients and staff

At Chelsea and Westminster Hospital NHS Foundation Trust, donations support a wide range of CW+ programmes including: 

  • live music performances that bring calm and connection to busy wards 
  • creative activities for patients of all ages 
  • award-winning art and design projects that improve the hospital experience 
  • dedicated spaces for staff to rest and recharge during long shifts 

Making hospital life brighter for patients and staff

Sarah McCullough, Director of Fundraising at CW+, added: ‘We are incredibly grateful to Linda for sharing her experience with us. Her story captures exactly why our appeal matters. The generosity of our supporters enables us to transform hospital spaces, lift spirits and provide comfort during the most difficult times. Every donation, large or small, helps us make hospital life a little brighter for thousands of patients and staff this Christmas.’ 

Support the Christmas appeal

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Stay in touch

If you are happy to hear from us about news, fundraising, events, volunteering opportunities and how your donation is supporting our hospitals, please fill in your details below.

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