Innovative Mum & Baby app adopted across the NHS

Our innovative Mum and Baby app continues to be adopted by Local Maternity Systems across England including most recently, the Buckinghamshire, Oxfordshire and Berkshire West Integrated Care System (BOB ICS). The innovative app, originally developed by clinicians at Chelsea and Westminster Hospital NHS Foundation Trust with specialist healthcare app developers Imagineear, and funded by CW+ has evolved in partnership with the North West London Local Maternity System and delivers on the NHS England’s Better Births vision for more personalised maternity care.

Now in its fourth version, the award-winning app has been co-designed with mothers and partners, midwives, doctors, health visitors, mental health specialists, physiotherapists and infant feeding leads from across North West London, and expanded to provide a single source of trusted information relevant to the entire maternity journey and beyond.

Through the app, women can choose their maternity service providers based on their preferences, refer themselves to the maternity service using the online self-referral form, have information guiding them through different stages of pregnancy, and develop their digital personalised care plans for pregnancy, birth and the postnatal period, which they can share with their maternity team to enhance better communication and shared decision making. The app also provides links to local children centres and services that they can access.

Doctor Sunita Sharma, Consultant Obstetrician at Chelsea and Westminster Hospital NHS Foundation Trust and initial creator of the app, says; “The Mum & Baby app shows how clinicians can innovate and harness digital technology to empower patients and their families.

New mother holding her baby, and nurse look at a maternity app on a mobile phoneOver the last four years, we have been able to co-design the app to enhance and adapt to meet the needs of women and their families. We’re thrilled that more women across the country can now benefit from the clinician-validated information in the Mum & Baby app, which also encourages them to make personal care plans and provides them with locally relevant health and wellbeing information.”

The Mum & Baby app is one of over 30 projects within our CW Innovation programme which officially launched in September. CW Innovation, led jointly by CW+ and Chelsea and Westminster Hospital NHS Foundation Trust identifies and delivers high-impact initiatives that aim to improve patient care and address some of the real-time challenges that healthcare organisations face today.

The Mum & Baby app is available on both iOS and Android devices, just visit your app store to download.